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eToro, initially established in 2006 as RetailFX, is an online Stocks, Currencies, Indices and Commodities social trading platform founded by two siblings Ronen and Yoni Assia and their partner David Ring. The two brothers and their partner established eToro with the goal of providing an online financial trading platform that is user-friendly and suited to traders of all levels of trading experience. The business concept proved to be hugely successful and currently serves millions of users from all over the world. Attracting thousands of new users every day, eToro has today become the world’s premier social trading platform.
With eToro’s innovative and intuitive “OpenBook” trading platform, traders can now trade in various different types of financial instruments such as commodities, equities, currency pairs and market indices. The “CopyTrading” feature which comes with eToro’s trading platform also allows beginner traders to copy the trades of more experienced traders, offering the more experienced traders to leverage their trading skills into an additional revenue stream. To keep pace with changing trends in the industry, eToro developed and launched its innovative mobile trading app to allow eToro’s traders to trade the markets straight from their smartphones.